Public FTC documents say Disney (through YouTube) collected children’s “personal data” and used it for targeted advertising, but they do not list out each data type. Because the case is brought under COPPA and concerns targeted ads on YouTube, that “personal data” is understood to be persistent identifiers and other tracking data (such as cookies or similar online identifiers) used to follow kids across viewing sessions and serve personalized advertising, rather than things like names or addresses; however, the complaint and press releases do not spell out a more detailed list.
The FTC and Department of Justice alleged that Disney violated:
Yes. Beyond the $10 million civil penalty, the court’s Order for Permanent Injunction requires Disney to:
The FTC’s September 2025 complaint focused on Disney videos uploaded to YouTube that were mis‑classified as “Not Made for Kids” even though they were directed to children. The complaint specifically mentions videos featuring child‑directed content and music from Disney/Pixar properties such as The Incredibles, Coco, Toy Story, Frozen, and Mickey Mouse. Public filings describe “many” such videos and channels but do not state exactly which channels were included or how many individual children were affected; available documents only indicate that a large number of child viewers were exposed and their data was used for targeted advertising.
Public FTC and court documents describe the settlement as a civil penalty and injunctive order payable to the U.S. government; they do not provide for direct payments or automatic compensation to parents or children. The materials also do not mention any requirement that Disney or YouTube notify specific affected users or parents. Any private class actions seeking compensation would be separate from this FTC/DOJ enforcement case.
No admission of wrongdoing. The $10 million is a civil penalty imposed through a stipulated Order for Permanent Injunction, Civil Penalty Judgment, and Other Relief. In such FTC/DOJ settlements, defendants typically resolve the case “without admitting or denying” the complaint’s allegations, and available public documents treat the payment as a civil penalty under COPPA rather than a confessed liability; none state that Disney formally admitted legal wrongdoing.
You can read both documents on the FTC’s site: